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Test market
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
Practical use
The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following:
A number of decisions have to be taken about any test market:
This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Test_market
Podcasts:
Testing the Market with Rashida Abdulai
2020-07-16
duration: 52:17
Old fashioned marketing, test learn test learn test
2017-05-01
duration: 5:00
Creating Success Through In-Market Testing
2020-06-04
duration: 25:29
15 / Testing Assumptions to Achieve Product-Market Fit
2019-08-06
duration: 45:24
source: Product Momentum Podcast
#39: Learning to Split Test – Digital Marketing This Week
2015-06-11
duration: 26:07
Interview with Mischelle Saunders-Gottsch; The Importance of Marketing Testing
2019-10-08
duration: 34:13
source: Nonprofit Architect Podcast
484 Marketing Minute Rewind: Micro-testing with Twitter
2012-12-14
duration: 2:38
How COVID-19 is Testing the Resiliency of Emerging Markets
2020-04-23
duration: 24:17
Marketing W8 - What is THE strategy for testing data?
2018-11-26
duration: 1:1:44
source: Shiptimize On The Record
