A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
a population that is demographically similar to the proposed target market; and
relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following:
Internet online test
A number of decisions have to be taken about any test market:
and Volkswagen AG, said Tuesday it's launching driverless test rides in Miami and Austin, Texas... For now, the driverless rides are not open to the public, just to Argo employees conducting the testing; the Lyft and Walmart programs will continue with human safety drivers.
Faced with an acid test, the once infamous Sotiganj Market passed impressively this time ... After verifying its credentials, it came to light that the vehicle was stolen from Delhi five days ago and brought to Meerut’s Sotiganj market.
The Cannabis Regulatory Commission, established to oversee the state’s cannabis market, has approved more than 100 licenses for cultivation, manufacturing and testing, and accepted hundreds of applications for retail licenses, but has not yet approved any class 5 licenses since the application process opened March 15.
The need for cost reduction and faster time-to-market is driving the software testing services market growth in ANZ.The evolution of software testing labs is driving the software testing services market growth in ANZ.The availability of open-source and free testing tools is a hindrance to the software testing services market growth in ANZ.
Influenza diagnostic tests Market from traditional diagnostic tests segment was valued at USD 1,359 million in 2021 ... Browse key industry insights spread across 120 pages with 233 market data tables & 14 figures & charts from the report, "Influenza Diagnostic Tests ...
... to surpass US$ 141 Mn by 2021-end Diagnostic tests across hospitals and research institutes to collectively expand at 15% CAGRU.S to emerge as an opportunistic market, registering a CAGR of around 9% China to generate 40% demand for prostate cancer diagnostics across East Asia.
Top Performer status applies to model types with less than 2% degradation for the highlighted PQP reliability tests ... "With six consecutive Scorecard appearances, LONGi continues to demonstrate quality, reliability and performance in its PV modules through PVEL's testing," said Tristan Erion-Lorico, VP of Sales and Marketing at PVEL.
Food and Drug Administration (“FDA”) or other regulators; the impact of the novel coronavirus (“COVID-19”) pandemic on the Company's business and ability to successfully develop new products, validate the expanded use of existing collector products, receive necessary regulatory ...
Staytuned acquires Dexter, the leading price testing app for Shopify merchants ... After using Dexter with some of our partner merchants, we quickly realized they had the best product in the market ... We built Dexter so Shopify merchants could launch a proper price A/B test in 3 simple clicks, in less than 30 seconds.
BOSTON, May 17, 2022 /PRNewswire/ -- With new cannabinoids being discovered constantly within the hemp industry, the market continues to expand its offerings rapidly ... As more cannabinoids continue to be discovered and produced for the market, testing the products is of the upmost importance.